Building homes, building dreams

The Star, North Property Focus, 8 February 2016

WITH an illustrious history dating back to 1959, New Bob Group is today a renowned real estate company and boutique developer celebrated for its personalised approach that caters to every individual homeowner’s needs.

Penangites and Northern Region folk will remember it as a pioneering real estate agency that blossomed into an iconic, household brand. Since 1991, it has also been at the forefront of property development through its subsidiary, NB Tropics.

From small scale projects to major undertakings of various types across northern Malaysia – including residential, commercial and industrial properties – it boasts a stellar track record.

One of the most progressive companies in the industry, it also takes pride in pioneering green developments and building eco-friendly green homes that contribute to sustainability.

Group director Dr Lee Ville says, “We want to be a responsible developer that takes into account the world we create for future generations.

“Globally, natural resources are becoming more scarce, with the development industry being one of its biggest consumers. We can do our part to reduce that, and hopefully it influences more parties to go in the same direction.”

“Green homes make good investments as they are not only sustainable, but in the long run it would also be a more comfortable home that is cooler, and conserves more electricity and water. This will ultimately cultivate a sustainable green future generation.”

He added that their residential developments are niche in comparison with other developers’ mass market products, which is an added edge in realising clients’ desires. These projects are certified as green developments by reputable bodies. They include:
Tropics 8

Nestled along Jalan Gottlieb, one of Penang Island’s prime business hubs, it is in close proximity to the George Town city center, hospitals, schools, parks and various popular eateries.

A high-end fully-furnished commercial suite project, it consists of 88 lavish units with built-ups ranging from 500 sq ft to 800 sq ft, with selling prices that start from RM500,000 onwards.

The Manor

An eco-friendly luxurious bungalow project, it has only three exclusive units located on a 0.4-acre plot of freehold land strategically located in Codrington Avenue, Pulau Tikus – an area where the rich and elite reside.

Individual lots are sized between 5,275 sq ft and 6,997 sq ft, with built-up areas generous 5,576 sq ft to 5,804 sq ft. These fetch prices of RM4.85mil to RM5.56mil.

In 2014, it was awarded as the first GreenRE Platinum Project in Malaysia from GreenRE, a non-profit initiative organisation that champions a sustainable property development industry. The project was also accredited with the BCA Green Mark Gold Plus Award by Singapore’s Ministry of National Development.

Preston Oaks

Another eco-friendly development that won the Gold Project award from Green RE, and BCA Green Mark Gold in 2014, Preston Oaks comprises four bungalow units, two of which feature rooftop gardens.

They incorporate sustainable elements into there design, such as recycled wood and rain-water harvesting. Its design orientation is also unique, with minimal window openings and sun-facing sites on the building, as well as large floor to ceiling windows and doors that allow natural ventilation and lighting.

Units have built-ups ranging from 6,634 sq ft to 7,221 sq ft, and land sizes of 6,233 sq ft to 6,847 sq ft. All the bungalows have an open concept on the ground floor, and selling prices start from RM6million onwards.
River Tropics

An affordable, low-density green condominium project with 148 units (140 standard units and 8 duplex units), conveniently situated in Seberang Jaya next to Tesco Extra and near the first Penang Bridge.

Sizes for standard units range from 1,346 sq ft to 1,483 sq ft, while the duplexes measure between 2,543 sq ft and 4,113 sq ft. Selling prices start from RM400,000 onwards. Known as the first green condo in Seberang Jaya, it was officially launched in December and recently awarded the Provisional BCA Green Mark award confirmation.

On the development, Dr Lee pointed out, “Further enhancing a sustainable lifestyle, our River Tropics condo also utilises a smart green technology called Smarter Sustainable Community.

“It is a paperless system, a digital platform that bridges the gap of communication through an exclusive app, allowing complete access of communication in the palm of your hands between management, residents, and security.

“Features include online facility booking, forums, biling, maintenance requests, digital announcements, and security system. Even visitors will experience digital guest registration.”
The Gates

It comprises light industrial factories with 19 units in Phase 1 and 2, strategically located in Batu Maung, next to the Bayan Lepas Free Trade Zone, on Penang Island. It is only five minutes away from Sultan Abdul Halim Mu’adzam Shah Bridge.

Their land areas range from 3,635 sq ft to 7,600 sq ft, while built-ups are between 2,641 sq ft and 4,281 sq ft. All units have been sold thus far, commanding prices from RM1.93 million onwards.

To find out more about New Bob Group’s real estate and property offerings, visit Otherwise, contact its sales department team at 011-17225811 or via e-mail at